After all, 284 people clicked on the Facebook ad, but only five of them decided it was worth spending a dollar to buy. The possibilities are just endless in regards to how authors can harness the power of Facebook Ads to help fast track their writing success. Facebook Ads to most people is a no go area with the wrong belief that it requires quite some large budget but this impression is really wrong. With a few clicks, you can run ads across Facebook… are great SOURCES of traffic to your website and email list. If your engagement is low, your ad may not get much traction since it’s a small target. The potential return (35 cents per copy sold) just doesn’t justify the expense. Folks at Facebook are rolling out varying useful marketing channels and tools to help anyone leverage on the vast number of user data and information available at the disposal of Facebook in which there has never been a laser targeted advertising and marketing channel in today’s world other than Facebook Ads Marketing. The best ads on Facebook ultimately lead to sales. Ad text that might be compelling like reviews from readers or the fact that you are launching the book that day. Depending on what suits you and your books the best, you can create Sponsored Book Ads, Page Posts Ads to promote your blog and get traffic to your book page or your blog/website post, and Marketplace Ads at the sidebar of your target audience’s Facebook Page. And this would be an odd combo of keywords to be choosing but it’s just an example of what’s possible. Advertising is a major part of any business model, and like it or not, it’s critical to the success of your writing and author journey, unless you are writing as a form of hobby or just for the fun of it. Then, you need a great but simple landing page to collect your target book fans email and name so you could send them your free offer and run a well-targeted Facebook Ads Campaign to get eyeballs and your book reading audience into your email list and watch your email list grow in numbers. Like the show, my version of “Sleeping Beauty” features a familiar tale retold in a modern setting. Facebook also tells you the size of your potential audience. Test different types of images and different tactics because you can often get dramatically different results with a small tweak. Choose your ad size, upload your book cover (s), select the perfect background image from over 1 million free images, then add text boxes and stamps if you’d like. Learn how your comment data is processed. Each Facebook Ad example below is categorized based on the headline, stock photo, illustration, and copy. 3. Don’t just send people to your Facebook page’s wall! You can use Engagement retargeting when you promote your book to reach those who have engaged with your content in the past. One huge way to encourage visitors to become fans is to offer an incentive. As soon as I selected fans of Once Upon A Time as my target, Facebook said my ad would reach up to 1.8M users. Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes. (yes book sales are great, but there can be more), Video of you talking about the book or giving extra tips, Checklists that can go with the book if it’s non-fiction, Advanced capability of getting the next book in the series. What you need before you create a Facebook Ads. Dealing with Facebook Ads for beginners who don’t know how Facebook Ads work can be really tricky, and as simple as Facebook Ads seems to be too many, it takes much knowledge of how it works and the many other factors that determine a successful ad campaign. I’m not sure why this was. …… I got a total of 284 clicks, which is a click-through rate (CTR) of only .059% — way below the two percent I was hoping for. I bet it’s a lot higher than five. Today, ask anyone who follow Facebook and Social Media Experts like Amy Porterfield, Mari Smith, Jon Loomer, and Andrea Vahl, you will know how much of success these guys are having in their various business using mostly the power of Facebook Marketing. An easy differentiation is Fiction vs. Non-Fiction. These three posts have dealt with the ins and outs of Facebook Ads Marketing for Authors, and these can also pass as a resource guide on ways authors can use Facebook Marketing to market and promote books as well as grow a viable author platform. This is just a matter of running the right Facebook Ads Campaign to help drive traffic to your author blog, website, or your individual blog/website posts. Surely, there are many ways that authors can use to sell more books, and you are only limited by what you think is possible in terms of book marketing strategies, but the truth is that some ways are more difficult and time-consuming for some who might never have the luxury of the time required to make all these work before seeing the necessary results needed, and this takes us to ask the question of what is really the best way to market book today without tying much in terms of time and maybe money if we consider the fact that most indie authors today are operating from a tight budget purse? For an indie author who has a $0.99 book on Amazon, spending less than $1 or more on Facebook Ads to sell the book would be plain illogical, unless for the mere fact that just as John said, the exposure the Facebook Ads gave his book on Amazon helped push the book to the top bestseller list, and if you are conversant with how Amazon ranks books, you will know that the more downloads any book is getting plus the number of reviews is one big factor that affects where any book lies among the ranks of millions of other books in the same category. You need to know what you are doing before diving into sending your advertising budget on Facebook Ads. Carousel ads can display up to 10 … You can also set a daily or lifetime budget according to your book marketing goals and criteria. Types of Facebook ads Image ads. First, let’s look into some basic facts about using Facebook Ads for book marketing. This may be your initial instinct, but it’s a huge mistake. Write Copy That Drives Results on Facebook. Why Should You Spend Money to Advertise Your Book? People will be more likely to become a fan of your Facebook page if you give them something in return. This means that whether you go for cost per click or paid impressions, you are bound to get valuable and interested readers on your author website or book page on a third party book selling platform like Amazon. Let’s say I have a $2.99 book on Amazon for sale, but I’ve got poor blog traffic report in my Google Analytics dashboard, and I want to sell more books, whereas I know that using Facebook Ads to sell the book won’t be a wise idea, but I can surely spend a few bucks on the same Facebook Ads with a well-targeted FB ads campaign targeting my exact book audience in precise interest like gender, location, likes and interests, and so on to give away a free chapter of my book in exchange for their name and email in which I can use that to build a relationship with them later in form of notification of my latest blog posts as well as soft sell them into buying my books with book offers, review copies, and many more, which not only build my author platform and audience base but also gets me seen by my preferred audience even more. And now, let’s see stories of authors who have dived into the sometimes confusing water of Facebook Ads for book marketing. And because YOU own your list, you don’t depend on the quirks, updates, and changes in popularity of any one particular social network. The ad library is a place where you can search for ads that are running across Facebook apps and services. An ebook? Who knows how long that trend would have continued, but it seems clear you need time to build momentum on Facebook. What is the next step you want from your reader? Get others to recommend your book on their Facebook pages—and you sponsor the ads. To convince visitors to click your ad… By making a single campaign, you can reach people on all their favorite apps and websites. And Facebook Ads can be critical to build momentum during a book launch. This page should provide pertinent information about your book, including what it’s about, what the reader will learn from it, and why your reader would want to purchase it. Share photos and videos, send messages and get updates. Facebook Ads can be a good way for authors to increase their visibility and sell books. Read the next book in your series? Now you are targeting your ad to the people who might be more interested in you. My thought was this would best capitalize on people discussing the show as it aired and for a day or so afterward. 2. Also, the smartest thing to do here is to have a Call to Action that will help convert those traffic into your mailing list. It’s an all-in-one tool for creating ads, … (720) 432-4632 –,, How to Get Highly Targeted Leads and Sales with Facebook Ads, How to Create Facebook Video Ads Easily with Boosted, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. Ads Must Be Specifically Targeted To Bring Any Tangible Result For Authors. The first night — the night I thought would be best given that the show was fresh in people’s minds — resulted in zero sales. Asking questions in your Facebook ads is one way to get people involved. Step 1: Choose Your Marketing Objective Choose traffic as your marketing objective. Show ads … Five sales isn’t very many at all, considering the exposure I got and the amount of money I spent for it. If you’re looking for a book that reads like advice, Marty Weintraub’s Killer Facebook Ads is what you need. In my case, I chose people who are fans of ABC’s Once Upon A Time. If for some reason, you don’t have a blog, you could consider running Facebook Live videos to talk about parts of your book, the book writing process, or special tips around your book topic. If 284 people thought “Sleeping Beauty” was interesting enough to want to learn more, how many of them would have downloaded it if it hadn’t cost them anything? Conversion Ads to build email list. For example, if we were trying to sell the same eBook as in the previous example, an ad stating ‘In over Your Head in Credit Card Debt? In my case, I began the campaign at 7:00pm CDT Sunday night — right when Once Upon A Time was coming on the air for East Coast audiences — and set it to end at 11:59pm Monday night. There are many ways that you can market your book, but one way that you may not have thought of is through Facebook, and specifically, Facebook ads. 1. Why choose BookBaby to be your Social Media ad team? Won’t this be a better investment for me? Sample Facebook Sidebar Ads Once Used By Joanna Penn Of To Sell Her Book – Pentecost. My return on investment was minimal. Log into Facebook to start sharing and connecting with your friends, family, and people you know. Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. I have five four-star reviews, I gave away over 650 copies of the story, and I’ve pushed it to the moon in various advertising venues. Before you get started, create an image that is 1200 x 628 pixels without too much text. Here are the 4 best ways to use Facebook Ads for authors in my opinion: Hopefully you have a blog or great content on your website that you can direct people to so that you can start connecting with your perfect reader. The Event advertising is a little hard to find because it’s a subset of the “Engagement” objective. I made two the next day, and three the following. Not all authors are able to be targeted – they have to have a large enough fan base and sometimes it’s hit and miss – I’ve seen some lesser known authors come up as a match. You can read about the Facebook Ads Book Marketing Case Study. Create carousel ads: A Kinetic Social report revealed that carousel ads have up to 10 times higher click-through rates compared to static sponsored posts on Facebook. Authors need to OWN their audience! A Landing Page Like This For Authors Is A Smart Way Of Selling Without Looking Like One. With the right Facebook Ads Marketing Campaign, authors can advertise to a specific group of book readers according to the niche they write about, and with this, there is a good chance of getting more eyeballs … Buy coaching from you or buy a product? And if you don’t already have a large following on your Facebook Page, you can also use Facebook Ads to get more followers and likes for your Facebook Page. Select your ad's placement. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. If you are still thinking about using Facebook ads to help you sell more books, you can do so NOT by directly selling using Facebook Ads, but using it to build your mailing list by offering something in exchange for your target book audience’s email and name and draw them into your sales funnel where you can finally sell them your books through relationship-based email marketing. Is it on Amazon? With Facebook Ads Marketing, you have the ability to set bids based on either Cost Per Click (CPC) or Cost Per 1,000 Impressions (CPM). But the truth and the reality is that you need to spend some money to make things happens to some extent as the days of free lunch in marketing are almost gone, but the good news is that Facebook Ads properly done won’t hurt your pocket or wallet. It’s interesting to note that my sales went up over time too. With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. 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